EVALUATION QUESTION 3: What have you learned from your audience feedback?

THE MUSIC VIDEO
We had been given various comments about the music video differing from positive and negative aspects, this allows us to understand what needed to be improved and what has been effective to audiences.
Justin had complimented the storyline and showed that he understood it with ease which also makes it understandable, however this is contrasted with the disadvantage of Justin mentioning that there was 'some unnecessary scenes'. This is an example of Ffion cooking cookies which is shown before the pinnacle scene starts, this may confuse the viewers but it also makes them intrigued of what is going to happen next. Both Justin and Chanel agree that the lip syncing was brilliant which creates verisimilitude for the viewers to believe the actors are singing the lyrics, this is important within our music video as there is only limited amount of singers presented. Jason had commented on the generic conventions positively since he understood that most hip-hop songs have the same typical generic conventions such as girls and cars. Our genre (Pop-Punk) allows more of a creative storyline and humourous aspects which was commented by Chanel also, humour is a convention within this genre but this is too broad to include therefore it needs diverse aspects. Our examples were cat food pranks and laxative in cookies which is very unique to think of. However, some more disadvantages were presented regarding the music video such as Jason mentioning that the quality should be improved, we had filmed with 2 cameras due to difficulty so the quality had changed, we had to artificially manipulate the scenes to be sharpened on Final Cut Express but some elements could still be seen.

The Digipak
Feedback was given regarding the Digipak and most comments had been positive which allowed our group to believe this was our strongest media platform to appeal to the audience. All people viewed within our feedback video had agreed that the Rubiks cube was a great theme to be applied as Jason had stated he was a big Rubiks fan and Justin understood the connotation of the band being complete together (similar to a Rubiks cube being complete). Chanel had however evaluated that the digipak contained a lot of information but we was not sure if we agreed with this since it only included the tracklist and small print; the typical standard seen on a digipak. But we took this into consideration since we are not the eyes of the audience.
Justin had commented that he loved the Rubiks cube idea but the background concept could be improved since he felt it was too plain, it needed more aspects such as colours to appeal to the audience but this was contradicted by Jason who did not have no comments to say of improving the digipak; he thought very hard to consider any elements at all but finalised with no comment.

The Website
This ancillary task had contained several web pages ranging from the Home, Music, Videos, Photos, Band and much more. We wanted several pages to include a lot of information and exciting layouts without presenting information in big clusters. Feedback was received regarding the website and again positive comments were made such as Justin stating the website looked professional from the web pages and attractiveness, he evaluated that the website needed more colours. This was a confusing assumption he had said due to the website containing the Rubiks Cube theme colours and we were worried about the website looking tacky due to so many colours. This point had been made by Jason as there are too much colours but Justin disagreed further by stating there should be MORE colours. Chanel did not have negative comments to give but she commented on the website being informative and loved the aspect of the prize draw being issued.

Taking into account of the feedback we had received, I believe that the music video, website and digipak had been positively viewed with the few exceptions of improvement.